• Ikea turns its smart home products into its own division within the company

    1 month ago - By MobileSyrup

    The Swedish furniture company Ikea is cementing its smart home products as a future part of its company with the Ikea Home Smart business unit. While the company has been making smart home products for a while, but now it's committed and plans to accelerate its plans. There's no mention in the company's blog post what precisely this means, but it seems likely that we'll start to see a lot more smart home products from Ikea. “We have decided to invest significantly in Home Smart across IKEA to fast-forward the development. This is the biggest New Business we are establishing since the...
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  • Ikea doubles down on smart home tech with new business unit

    Ikea doubles down on smart home tech with new business unit

    1 month ago - By TechCrunch

    Ikea's smart home investments to date have been smart but scattered - now the Swedish home goods brand says it's going to amp up its smart home bets with a brand new dedicated business unit.
    The company's smart home endeavors began in 2012, and focused on wireless charging and smart lighting. It's iterated in both areas since, developing self-installed integrated wireless chargers for its furniture, as well as light/charger combos, and finally with a new partnership with Sonos that produced the Symfonisk line of wireless smart speakers .
    Ikea also has its own ambitions in terms of being...
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  • Ikea goes all in on smart home tech

    Ikea goes all in on smart home tech

    1 month ago - By The Verge

    Ikea
    Ikea is formalizing what has recently become all too obvious: the company is making a major bet on smart home tech as a source of new revenue. To do this, Ikea announced that it will invest heavily in a new “Ikea Home smart” business unit with end-to-end responsibility for its burgeoning portfolio of smart devices. With access to 780 million shoppers who visit Ikea stores each year, the announcement also serves as a wake-up call to smart home incumbents like Google and Amazon.
    “We have decided to invest significantly in Home Smart across IKEA to fast-forward the development. This is...
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