Logo

Marketing Land

 http://marketingland.com/

  • By Marketing Land   -   Jun 25, 2019

    CONVERSION OPTIMIZATION IS AN OPERATING SYSTEM

    CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in campaigns. Please...

  • By Marketing Land   -   Jun 24, 2019

    WELCOME TO THE NEXT ERA OF SOCIAL MEDIA MARKETING

    The first installment in Marketing Land's series looking at how social platforms - and usage - is shifting as user growth slows and...

  • By Marketing Land   -   Jun 21, 2019

    WHY MEEKER SEES E-COMMERCE, DIGITAL AD REVENUES SLOWING DOWN

    Digital ad spend revenues dropped by 9% from 2018, while e-commerce saw only incremental revenue growth YoY - an increase of just 0.3%...

  • By Marketing Land   -   Jun 21, 2019

    SMXCAST: TACTICS TO IMPROVE YOUR YOUTUBE VIDEO AD PERFORMANCE

    Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Marketing Land for the full article.

  • By Marketing Land   -   Jun 20, 2019

    COMPARE 14 TOP MARKETING AUTOMATION PLATFORMS

    Which marketing automation platform is right for your business? Please visit Marketing Land for the full article.

  • By Marketing Land   -   Jun 20, 2019

    SHOPIFY LAUNCHES MACHINE LEARNING POWERED NETWORK FOR US MERCHANTS

    Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs. Please visit Marketing Land for...

  • By Marketing Land   -   Jun 20, 2019

    ARE YOU ON THE WRONG PLATFORM? PAID SEARCH VS. PAID SOCIAL

    The right answer for your business depends on what you're trying to market, who you're trying to market to and what your marketing...

  • By Marketing Land   -   Jun 20, 2019

    CMOS MUST DIG DEEPER ON ATTRIBUTION

    We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and...

  • By Marketing Land   -   Jun 19, 2019

    THE ANALYTICS MARKET IS CONSOLIDATING. WHAT DOES THIS MEAN FOR MARKETERS?

    Unless you have highly niche or specific needs, it's time to review your tech stack and plan for a potential platform shift. Please...

    Tech
  • By Marketing Land   -   Jun 19, 2019

    FACEBOOK'S DIGITAL WALLET CALIBRA: WHAT IT COULD MEAN FOR MARKETERS

    The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Please visit Marketing...

    Facebook
  • By Marketing Land   -   Jun 19, 2019

    ADOPTING NEW MARTECH? YOU DON'T HAVE TO CHOOSE BETWEEN AGILE AND WATERFALL

    Our approach to adopting new marketing technology doesn't need to be so black and white. Please visit Marketing Land for the full article.

  • By Marketing Land   -   Jun 19, 2019

    SUCCESSFUL TEAMS ATTEND SMX EAST

    Groups of 3 or more save up to 20% off! Please visit Marketing Land for the full article.

  • By Marketing Land   -   Jun 19, 2019

    IN OTT VIDEO, FEATURES ARE AS IMPORTANT AS CONTENT

    Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users...

  • By Marketing Land   -   Jun 19, 2019

    GOOGLE DV360 TESTING 3D AND YOUTUBE LIVE STREAM DISPLAY AD FORMATS

    A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads. Please visit Marketing Land for the full...

    Google
  • By Marketing Land   -   Jun 18, 2019

    MAJOR MARKETING CLOUD VENDORS ENTER CROWDED CDP FIELD

    Adobe, Oracle and Salesforce address customer data platform products. Please visit Marketing Land for the full article.

    Oracle
  • By Marketing Land   -   Jun 18, 2019

    TRUEVIEW AUDIENCE ENGAGEMENT: PAID STRATEGIES TO FIND FANS AND REDUCE WASTE

    Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to...

  • By Marketing Land   -   Jun 18, 2019

    OLIGOPOLY? NOT SO FAST

    The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction. Please visit Marketing Land...

    Google, Facebook
  • By Marketing Land   -   Jun 18, 2019

    CHECK OUT THE NEW MARTECH AGENDA

    Learn actionable tactics for overcoming everyday marketing challenges. Please visit Marketing Land for the full article.

  • By Marketing Land   -   Jun 18, 2019

    SALESFORCE MARKETING CLOUD BRINGS EINSTEIN AI CAPABILITIES TO EMAIL MARKETERS

    Automation and machine-learning analytics features are now available for email. Please visit Marketing Land for the full article.

  • By Marketing Land   -   Jun 18, 2019

    ADVERTISERS CAN NOW TARGET SPOTIFY PODCAST LISTENERS

    In select markets, advertisers can also limit their campaigns to podcast genres. Please visit Marketing Land for the full article.