• Twitter found a way to show users more ads

    10 days ago - By TechCrunch

    Twitter says it's going to test a new ad format and placement on its platform. On Wednesday, Twitter Revenue Product Lead Bruce Falck said Twitter would begin showing ads on mobile devices inside conversation threads after the first, third, and eighth replies. While the company stopped short of confirming the change would be permanent, it did say it would experiment with the formula to best determine the insertion points and layouts that made the most sense. Twitter also said it would consider making the display of the ads something creators would opt into, rather than forcing them to...
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  • Twitter is making threads even more chaotic by squeezing in ads

    Twitter is making threads even more chaotic by squeezing in ads

    10 days ago - By MobileSyrup

    Promoted Tweets and ads are already in excess on Twitter, and the micro-blogging platform is now testing a new place to display such targeted advertising: reply threads.
    According to Bruce Falck, Twitter's revenue product lead, the new ad format is currently under testing on iOS and Android, and you'll see advertisements after the first, third, or eighth reply to a tweet if you're included in the test.
    The new format of displaying ads in reply threads isn't currently active on the web browser version of Twitter. However, adding advertising and promoted Tweets to the mix on the mobile apps...
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  • Twitter tests ads in the replies to tweets

    Twitter tests ads in the replies to tweets

    10 days ago - By Engadget

    Don't be surprised if your Twitter feed is cluttered with more advertising than usual. The Verge reports that Twitter is testing a format that displays ads in the replies to a given tweet. As Revenue Product Lead Bruce Falk explains, those involved in the test will see ads under the first, third or eighth reply to a tweet. The experiment is worldwide and applies to both Android and iOS users. Falck said the ad format produces value and "aligns incentives for creators and advertisers." However, he also acknowledged that it wasn't a surefire concept. Twitter would spend the "coming months...
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