• What you need to know in advertising today

    One year ago - By Business Insider

    Sometime after spring this year Europe's new ePrivacy law will come into effect.
    The most disruptive part of the proposed regulation, according to tech industry insiders and analysts, is the requirement that companies obtain consent for any data they keep on their users. Old data will not be exempted or "grandfathered in" under the new law.
    As it currently stands, that means companies will have to re-obtain consent from all their existing users for all the data they are currently storing on them, no matter how old, according to several analysts and policy experts.
    In theory, the law will...
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