• The iPhone 8's rumoured augmented reality tech could help it 'leapfrog' rivals like Google

    8 days ago - By Business Insider

    Apple is gearing up to launch the eagerly anticipated tenth-anniversary iPhone, the iPhone 8.
    The company will also introduce augmented reality software for its iOS mobile operating system later this year.
    It could transform how we use our phones - and analysts at UBS believe Apple is ideally positioned to take advantage of it and "leapfrog" rivals like Google.
    And further ahead, it hints at a future where we move beyond smartphones entirely.
    Tim Cook is pumped about augmented reality.
    In a recent interview with Bloomberg, the Apple CEO said he is "so excited about it, I just want to yell...
    Read more ...

     

  • Apple Banks on Augmented Reality To Reignite Smartphone Market

    Apple Banks on Augmented Reality To Reignite Smartphone Market

    9 days ago - By Mobile Tech Today

    Smartphone makers around the world need something new to reignite the market, and now Apple thinks it has found the elixir to persuade everyone to buy new phones again: augmented reality.
    Read more ...