• Uber may charge you more based on where you're going

    5 monthes ago - By Business Insider

    In a controversial move, Uber has started to charge riders a premium based on where they're traveling.
    Uber generally determines pricing by taking into account a trip's distance and duration as well as the level of demand in the area in which it originated. Now, though, it's charging extra to certain customers who travel along particular high-demand routes.
    After losing more than $2.8 billion last year - excluding what it lost in China - Uber is trying to increase its revenue and build a sustainable business, Daniel Graf, Uber's head of product, told Business Insider in an interview at the...
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