• Instagram is testing a standalone Direct messaging app

    4 days ago - By MobileSyrup

    Instagram is testing a standalone messaging app called Direct, which would replace the private messaging feature found in the core app. So far, Direct is only being tested in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, with no word on a rollout in other countries, but it certainly suggests where the company is looking to take messaging. Installing Direct actually removes the messaging functionality from the base Instagram app, making the inbox only accessible from the standalone app. By offering messaging through a separate platform, Instagram intends to make the overall...
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  • Instagram separates messaging feature into a new app called Direct, currently in testing

    Instagram separates messaging feature into a new app called Direct, currently in testing

    4 days ago - By GSMArena

    Instagram is currently testing Direct, a new messaging app that was previously a part of the main Instagram app. Basically, the company has taken the direct messaging feature of Instagram and spun it into a separate app, turning it into the Snapchat clone it always wanted.
    The app is currently available today in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay, on both, iOS and Android. There currently is no timeline for when this app will be available everywhere, if at all.
    Like Snapchat, Direct opens up in the camera view, letting you quickly snap a picture...
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  • Marketing Day: Instagram's Direct app, Twitter adds AMP analytics & YouTube ad prices

    Marketing Day: Instagram's Direct app, Twitter adds AMP analytics & YouTube ad prices

    4 days ago - By Marketing Land

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
    Please visit Marketing Land for the full article.
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  • Instagram's standalone Direct app can be its version of Snapchat's new friends-only tab

    4 days ago - By Marketing Land

    Instagram's Direct app will give people a dedicated space for their friends, similar to Snapchat's Friends tab.
    Please visit Marketing Land for the full article.
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