• Apple's next battle in its ‘silent war' against Google: Search and ads

    10 days ago - By Macworld

    While we're all waiting for Apple to unveil its long-rumored AR/VR headset to take on Meta and Sony, a new report claims Apple is silently targeting another competitor with a less-obvious effort. According to the Financial Times , Apple is making a considerable effort to separate its main smartphone services from Google, including Maps, online ads, and the biggest prize of all, search.
    In its story, the Financial Times sources two former Apple engineers who have knowledge of Apple's “grudge” against Google. Apparently, Apple has never forgiven Google for its iPhone-inspired Android...
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