• Did you know: Apple's earth-friendly packaging comes from the Swedish forests

    1 month ago - By Phone Arena

    Finally, the veil has been lifted, and the mystery solved, for the relief of Apple's packaging suppliers who had to keep a secret for a decade. Apple prides itself in the fact that it wraps its iPads and iPhones for shipment in tight-footprint boxes made of sustainably produced cardboard, and pays attention to every little detail that goes into the content itself. With the iPhone 7, for instance, Changes to the tray and EarPods carrier contributed to an 84 percent decrease in plastic usage for iPhone 7 packaging compared to iPhone 6s. For the iPhone 8, Apple went even ...
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  • Tim Cook took a stroll in 'breathtaking' Swedish forests with a company that makes Apple's packaging

    Tim Cook took a stroll in 'breathtaking' Swedish forests with a company that makes Apple's packaging

    1 month ago - By Business Insider

    Apple CEO Tim Cook has been visiting forests in northern Sweden with a company that supplies Apple with sustainable packaging.
    Cook's social media accounts show that he has been all over Europe this week, visiting cities such as London, Paris, and Normandy along the way.
    The CEO's latest stop on Thursday was Sweden, where he briefly visited Apple's Stockholm office, before being whisked away in a black Mercedes. Cook then visited what he described on Twitter as the "breathtaking forests" of northern Sweden.
    Cook visited the forests with representatives from Iggesund Paperboard, a company...
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