• Instagram rolls out new tools for creators to collaborate and partner with brands

    1 month ago - By TechCrunch

    Instagram is testing new tools for creators to earn commissions and form partnerships with brands on its platform. The Facebook-owned company is expanding its existing native affiliate tool , which launched in June and allows creators to discover products, share them with followers and earn commissions for sales driven by their posts.
    With this latest launch, creators can now add a digital storefront to showcase products or collections that are already part of their affiliate partnerships within the ‘view shop' button on their profile and earn a commission on sales. Instagram says this new...
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  • Instagram is testing tools to make it easier for creators to find sponsors

    Instagram is testing tools to make it easier for creators to find sponsors

    1 month ago - By Engadget

    Instagram is testing new tools to make it easier for creators to earn money through its service. The app is now testing affiliate shops, a feature it first previewed at its Creator Week event in June, and a dedicated “partnerships” inbox. Affiliate shops are an extension of Facebook's existing shopping features, which are already widely available. But the latest version of the storefronts allow creators to link to products that are already part of their affiliate arrangements. Creators will earn commission fees when their followers buy products from these shops (though the exact terms of...
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