• Advertisers say they're not fans of Snapchat - and it's great news for Instagram

    1 day ago - By Business Insider

    Advertisers overwhelmingly prefer Instagram to Snapchat.
    A new survey by Cowen of ad buyers highlights the challenges Snap Inc.'s ad business is facing ahead of its Q2 2018 earnings.
    Instagram is even beating Snapchat at its own game, with 90% of advertisers preferring Instagram Stories to Snapchat Stories - a format it invented.
    Advertisers are souring on Snapchat, and Instagram looks poised to benefit in a big way.
    Financial services firm Cowen published on Friday its mid-year survey of ad buyers, and the results are likely to make uncomfortable reading for Snap Inc., with buyers saying...
    Read more ...