• A16z-backed Shein challenger Cider is growing rapidly

    13 days ago - By TechCrunch

    Shein has shown the world how combining social media marketing, data analytics, and China's well-oiled supply chain has created a $100 billion fast fashion behemoth .
    Its success naturally spawns imitators and challengers. Among its fastest-growing challengers is Cider, which, like Shein, relies on China's responsive clothing manufacturers to sell affordable, trend-led pieces to customers around the world.
    Cider has racked up roughly 7.4 million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. That number is dwarfed by Shein, which...
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