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  • Google's Fitbit buyout closes as execs try to tamp down privacy fears

    2 days ago - By SlashGear

    Way back in November 2019, Google announced its intention to acquire Fitbit for a whopping $2.1 billion. The acquisition has clear benefits for Google, as bringing Fitbit under the Google umbrella could help the company build out Wear OS in a big way, but the proposed acquisition was met with a significant amount of resistance from regulators and advocacy groups...
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  • Google's $2.1 billion Fitbit acquisition is finally complete

    Google's $2.1 billion Fitbit acquisition is finally complete

    2 days ago - By Android Central

    Google's purchase of Fitbit had been held up by an EU probe that ran for most of 2020.
    What you need to know
    Google purchased Fitbit for $2.1 billion back in 2018.
    In 2020, the EU opened an antitrust probe into the merger, halting progress for months before finally giving an OK in December.
    The company today announced the finalization of the purchase and repeated the same commitments that had persuaded the EU to approve the merger.
    Google has finally completed its Fitbit purchase, the company shared today. Google had purchased the smartwatch brand for $2.1 billion back in 2018, but an...
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  • Google acquires Fitbit, buyout fully approved

    Google acquires Fitbit, buyout fully approved

    2 days ago - By Pocket-lint

    Fitbit is now a Google company as its reported $2.1 billion sale has been officially completed. There were a couple of hiccoughs, with both the EU and US looking at the deal closely, but regulators eventually found nothing to stand in the way of the acquisition. Google claims that the purchase will not impact or change the privacy regulations for existing Fitbit customers: "This deal has always been about devices, not data, and we've been clear since the beginning that we will protect Fitbit users' privacy," wrote the company's senior vice president of devices and services, Rick Osterloh...
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  • Google finally completes Fitbit acquisition, promises to protect Fitbit users' privacy

    Google finally completes Fitbit acquisition, promises to protect Fitbit users' privacy

    2 days ago - By WMPoweruser

    Back in 2019, Google announced that it will acquire Fitbit. After facing legal hurdles around the world, Google today announced that the acquisition is now complete. Fitbit now has more than 29 million active users worldwide. Google is planning to work closely with Fitbit team to create new devices and services that help you enhance...
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  • Google completes purchase of Fitbit

    Google completes purchase of Fitbit

    2 days ago - By The Verge

    Fitbit's recent Sense smartwatch. | Photo by Brent Rose for The Verge
    Google has completed its $2.1 billion acquisition of Fitbit, the company announced today. The news follows the EU's announcement late last year that it had approved the deal , after Google made a series of commitments about its planned operation of Fitbit and use of the its health data.
    In its announcement, Google's hardware chief Rick Osterloh said the acquisition was “about devices, not data.” Emphasizing this point, he reiterated Google's commitments about how it will handle the acquisition in markets around the...
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  • Google's Fitbit acquisition is official

    2 days ago - By TechCrunch

    Following regulatory scrutiny on both sides of the pond, Google this morning announced that it has completed its acquisition of wearables pioneer, Fitbit. Google's use of the vast amount of user health data has long been the key sticking point of regulatory concern of the deal. After all, targeted advertising continues to be at the heart of much of what the tech giant does.
    As such, it's unsurprising that both Google and Fitbit are looking to address concerns in their respective statements on the acquisition. Google, in particular is quick to insist that the deal is all about hardware...
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  • Google now owns Fitbit

    2 days ago - By Engadget

    Google has completed its $2.1 billion purchase of Fitbit, more than a year after the deal was first announced. The EU approved the acquisition in late December, clearing the way towards Google's ownership over what is perhaps the best-known brand out...
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