• A star Amazon analyst thinks it will make up to $4 billion from advertising in 2018

    1 month ago - By Business Insider

    Baird analyst Colin Sebastian predicted Amazon would make between $3 billion to $4 billion in 2018 from advertising.
    This would be more than Snapchat made from ads in 2017.
    Amazon's ad business is relatively new and the company doesn't disclose how much revenue it makes.
    Sebastian said there's "pent-up demand" from merchants on Amazon who want to gain higher rankings on its site.
    An analyst with a track record of making correct calls about Amazon has estimated it will make between $3 billion and $4 billion from advertising in 2018.
    To put this in context, that's more than Snapchat's entire...
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