• Apple Music replaces Pepsi as Super Bowl Halftime Show sponsor

    10 days ago - By MobileSyrup

    To further the streaming music battle, Apple has bought the rights to sponsor the Super Bowl Halftime Show in February.
    This will be the first time Pepsi hasn't sponsored the show in ten years since the drink brand took over the sponsorship from Bridgestone tires, which held the rights for five years before that.
    Pepsi backed out of the Halftime Show race in May of 2022, claiming that the cost of sponsoring the show had grown to be too expensive, according to Variety .
    There's little currently known about the Apple Music Half-time Show, but Apple's ambitions in the streaming landscape...
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